Liubov Ruchinskaya

Liubov is a recognized voice in the Insights and Data Intelligence industry. In 2024, she joined Diageo as Head of Strategy, Analytics and Consumer Planning for the Northern Europe Hub. She is currently on a short sabbatical while completing her Swiss citizenship process ahead of her relocation to Switzerland.

Prior to joining Diageo, she held several global leadership roles at organizations such as Colgate-Palmolive and Electrolux, working and living across six different geographies around the world.

Beyond the corporate environment, she is a serial entrepreneur and advisor. She founded Insights Lighthouse, a community of global Business Growth executives, and actively volunteers in Switzerland supporting people with disabilities together with Toysforplanet. She also serves as Board Advisory Chair at Merlien Institute and previously served on the Council of ESOMAR.

Liubov is a strong advocate for closing the gender gap and is part of 100 Women @ Davos.

She holds a Ph.D. in Data Science and an MBA from California State University, East Bay.