Business & Technology Episodes

What happens to insights when AI changes the rules of research? In this episode of Research Revolutionaries, JT Turner speaks with Liubov Ruchinskaya, Founder of Insights Lighthouse, about a defining moment for the insights industry. As AI accelerates, client expectations shift, and traditional roles come under pressure, Liubov argues that insights professionals need to move beyond data delivery and step into stronger positions of influence, judgment, and leadership. The conversation expl...

How do insight agencies keep up when tech companies and clients have access to more tools than they do? In Season 2, Episode 14, JT Turner sits down with John-William Awbrey, Head of Brand & Campaign Insights at Sky, to explore where agency value really sits as data becomes easier to access and analysis becomes faster to produce. Together, they argue that data doesn’t create value; perspective does. Competitive advantage is shifting away from owning data toward interpretation, synthesis, and a point of view leaders trust .They explore what the research agency of the future could, and should, look like: moving beyond static deliverables and slow, one-off projects to more embedded partnerships that combine human expertise, technology, and AI to deliver faster, more iterative, decision-ready insight for modern, always-on businesses.

AI and automation promise research that’s cheaper and faster. But is the output actually better? In this episode, JT talks with insights leader Tina Tonielli, former US Lead of Insights & Analytics at Haleon, about what “good” looks like when brands adopt AI at scale. They unpack the trade-offs between speed, cost and quality, how “always on” data can overwhelm teams, when decision cadence matters more than data cadence, and where procurement and onboarding slow things down. They also explore where AI truly helps in insight work, and the skills leaders need next: a growth mindset and the courage to experiment, fail fast and learn in public.

Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago. But there are some definite highs and lows as well, which we will discuss on Episode 5. To discuss the topic, Host James Turner is joined by Charlie Butler, co-founder of Bounce Insights, a market research platform that combines research consultancy with generative AI to help brands solve ...

That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century. On Episode 4 of “Research Revolutionaries,” James (JT) Turner is joined by Greg Pharo, senior global director, holistic communications and marketing effectiveness at The Coca-Cola Company. They dive into how the team has moved into the 21st century and unlocks marketing effect...

Join Host James Turner as he chats with research revolutionary Caroline Frankum about striking the balance in the fast-paced world of research technology. Caroline is a multi-award-winning CEO with a high level of expertise in PE-backed transformation and M&A. She amplifies expertise with Tech and AI to deliver unprecedented commercial growth and ensures diversity is a business imperative for optimizing social and business value. She is part of the Executive Team at Kantar. You don’t want to mis...

The right processes are essential for insights teams today to drive business outcomes. But how can insights leaders manage their teams and processes? Research Revolutionary Babita Earle, managing director of international at Zappi, joins James Turner on Episode 2 to share how Zappi has partnered with brands to create lasting processes. Join us. Research Revolutionaries is brought to you by ⁠Delineate⁠, your real-time insights partner, helping you make smarter decisions quickly.

James (JT) Turner is joined on our first episode of "Research Revolutionaries" by Giles Palmer, a true research revolutionary and CEO at Cint, a global research technology provider that enables brands, agencies, and other businesses to gain more efficient and impactful insights. In their hour-long chat, they discuss: Background on Giles Palmer and his career journey Overview of his role as CEO of survey provider Cint The Value of Brand Tracking Ensuring Quality in Online Survey Panels Opti...

The world of consumer insights is changing faster than ever. How are today's top companies staying ahead of the curve and gaining actionable insights? Find out from the brands leading the field on “Research Revolutionaries.” Discover how they leverage technology and data to gain a competitive edge. The insights that will shape the future start here. Subscribe today so you don’t miss new episodes. "Research Revolutionaries" is hosted by James "JT" Turner, a leader in the insights and analytics...