Research Revolutionaries
Research Revolutionaries brings you insider access to the insights revolution happening right now. Hosted by globally recognized insights leader James 'JT' Turner, episodes feature forward-thinking research innovators.
Recent Episodes
May 9, 2024
6: Synthetic data in research: How, what, where?
In Episode 6, we dive into synthetic data and how it’s already affecting and will affect the industry in the years to come. James (JT) Turner is joined by Kathryn Topp to discuss the topic. Kathryn is the founder of Yabble a…
April 25, 2024
5: Self-Help or Self-Sabotage? The Highs and Lows of Going Solo with Research Tools
Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago. But there are so…
April 11, 2024
4: 21st Century Research: How Coca-Cola moved to real-time campaign tracking
That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century. On…
March 28, 2024
3: How to balance human-machine collaboration in market research
Join Host James Turner as he chats with research revolutionary Caroline Frankum about striking the balance in the fast-paced world of research technology. Caroline is a multi-award-winning CEO with a high level of expertise …
March 14, 2024
2: Long-Term Insights Transformation that Sticks - a chat with Babita Earle
The right processes are essential for insights teams today to drive business outcomes. But how can insights leaders manage their teams and processes? Research Revolutionary Babita Earle , managing director of international a…
Feb. 21, 2024
1: The speed of the research revolution is .... fast! How to keep up.
James (JT) Turner is joined on our first episode of "Research Revolutionaries" by Giles Palmer , a true research revolutionary and CEO at Cint, a global research technology provider that enables brands, agencies, and other b…
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Recent Blog Posts
Real-Time Campaign Tracking: A Game-Changer for Campaign Optimization
Introduction
In today's fast-paced marketing landscape, the ability to track and optimize campaigns in real-time has become essential for success. This podcast episode explores how Coca-Cola has pioneered the use of real-time campaign tracking to g…
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