John-William Awbrey

John-William Awbrey, head of brand & campaign insights at Sky. With nearly 10 years client-side and previous experience agency-side, John-William has built a career around making marketing effectiveness both actionable and influential.
He developed Sky’s measurement framework and helped shape its creative evaluation approach, giving teams clearer ways to achieve better brand and campaign outcomes. Whether it’s testing creative or translating insights for the C-suite, his focus is on bringing rigor and real-world impact to brand performance.